8 Thoughts on Marketing Psychographic Tools

 1.Testing for students 

-school aptitude 

-college aptitude 

-preparation for aptitude tests 

2. Government recruitment 

-banks 

-psu companies 

-army / navy/airforce 

-railways 

3.Private Sector verticals 

4. Marketing to placement consultants 

5.Training freelancers and on variable award them for order and usage 

6.Usage by offshore companies for recruitment 

7.Revenue model for training people to administer the tool

8.Data Analysis training

Comments

Post a Comment

Popular posts from this blog

Six ways to make your life easier and more peaceful – by using stoic principles

https://www.theguardian.com/lifeandstyle/2023/nov/22/stoicism-book-news-brigid-delaney?utm_source=pocket-newtab-en-intl The control test The control test is a simple but incredibly effective strategy I use whenever I start worrying about something. It can be applied not just to the news cycle but absolutely everything in life, from not getting a pay raise to facing death. The formula, or test, is found in Handbook, or Enchiridion, a book of lectures by the Roman stoic Epictetus. Epictetus – whose handbook was published in 125AD – wrote: Within our power are opinion, motivation, desire, aversion and, in a word, whatever is of our own doing; not within our power are our body, our property, reputation, office and, in a word, whatever is not of our own doing. Essentially, our realm of control consists of our own actions and reactions, our desires, our character and how we treat others. The rest – including our bodies, the actions of others, our reputations and our fortunes ...
Read more

How People Analytics Can Help Organizations Thrive In A Downturn

Image
https://www.forbes.com/sites/forbestechcouncil/2020/08/27/how-people-analytics-can-help-organizations-thrive-in-a-downturn/#68ded51440fd   Tom McKeown Forbes Councils Member Forbes Technology Council COUNCIL POST | Paid Program Innovation CEO and Co-Founder of  TrenData , a leading provider of people analytics software. Whenever the economy hits a rough patch, business leaders' first reflex tends to be cutting costs. At most organizations, the largest fixed cost is payroll, which can account for as much as  70% in a typical corporation , according to compensation provider Paycor. Not only is the decision to let people go a difficult one, but it's also something management must consider in terms of long-term loss versus a short-term gain to the bottom line. That's because in many cases, workforce reductions can cause a great deal of indirect damage to an organization. Below are three often overlooked, but very common, side effects that many organizations have had to deal w...
Read more

An Ultimate Guide to Personality Assessment

Image
  https://blog.mettl.com/guide/personality-test-assessment/ What’s Assessment of Personality? Personality assessment is the measurement of  one’s behavior  and is a result of gathering data aimed to advance psychological research and theory. It also enables an increased likelihood of making the right decisions in applied settings ( e.g., in picking the best of the lot, mainly from a group of equally qualified applicants). A personality assessment specialist’s approach is based on the assumption that behavioral variation in humans results from underlying personality trait differences. The assessment specialist aims to explain these traits, to objectively measure these traits, and to relate them to social and behavioral aspects. A continuous effort to explain human characteristics quantitatively is ingrained in the scientific approach to personality assessment. How much of an individual’s personality trait manifests itself? Which traits are dominant? Quantitative personalit...
Read more